To get a focus on the ideas, we first started off composing a consumer that our products would be for and thought of their needs and what they would be missing and then a solution to the problem.
An example of this is:
USER: parent of a disabled child
NEED: struggle to provide a suitable living space for their child to develop.
INSIGHT: affordable way to adapt their home to cater for their child's needs available on the high street
We thought about how we would be able to create something affordable, practical and appropriate for a variety of disabilities.
We then used post-it notes (see picture below) to brainstorm ideas.
To successfully brain storm we had to follow this:
- keep it going
- encourage ideas to build new ideas
- get everyone's contribution
- QUANTITY
- encourage wild ideas
- be visual
This way of creating ideas was really productive and helped develop current ideas without thinking too much into them. Visually seeing ideas develop and link to one another was useful and helped spark new and unusual ideas amongst us.
After brainstorming we all really liked the idea of creating sensory products for a disabled child's room but no one had a lot of strong knowledge of the various disabilities or the required environment that children would need to best develop.
We decided to go away and research into various disabilities and discover what they need day to day and would be beneficial to have in their homes.
I think that finding a strong character profile for our ideal consumer is the best idea so it really helps us to understand who we are designing for and will help us to target our research to one specific area.
We have also decided to book a room in the library for an hour outside of lecture time so we can really develop our ideas together.
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