Today's session was all about the business side of designing and creating a new product. This area really interests me as I have always wanted to know more about marketing and designing for a customer. I am also really interested in trends and trend prediction and it was interesting to understand how trends come about..
Political
Economic
Sociological
Technological
Legal
Environmental
Trend prediction and customer based designing is something we touch on lightly but not in such detail so I really enjoyed learning more about this area and the variety of ways to go about looking into trend research that has already been undertaken
Trend Hub
Just Style
WGSN
Mintel Reports
Passport
Although trend prediction isn't vital for the project we are currently developing, I will definitely use this information in other areas of my course.
When discussing our project together as a group, it came to light that similar ideas were being developed by other groups. If this issue was to come about in a real life situation we would need to look into 'safe-guarding' our idea to have ownership of the work we have done.
After beginning to understand developing a customer profile, we decided we would discuss this further tomorrow when we meet up for an hour.
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