Today we met up outside of class time in the library to brain storm our target customer.
We thought about the following areas when thinking about the customer;
- working class? middle class?
- parents/carers? of disabled children? or not?
- style awareness?
- want to improve childs skills?
- no or little access to facilities
- age range? 2-5 6-10 etc.
- busy lifestyle
We then focused on a more specific customer:
Parent of a visually impaired 3 year old girl
- working class
- stay at home mother
- 2 other children
- 3 bedroom house
- husband in full time work
- has a part time carer?
- decorates own house
- shops online
- shops on a high street level
-what are parents/carers entitled to when having a visually impaired child?
We then began to think of how we could expand the idea to a larger range.
We decided on a range for working class (tesco?) and middle class (mothercare? john lewis?)
Within each range had products targeted towards boys and girls
Within each range had age appropriate products for the following ranges: 2-5, 6-10, 11-13
To make the products price appropriate they would need to have different elements.
Cheaper: magnetic?
Middle: Interactive?
From this we decided to look at different areas in the market for next friday:
ANDREA: What are carers entitled to?
CARA: Who sells it online?
AMY: What high street stores have interior ranges that our product could fit into?
ANNABELLE: What features could we have in our wallpaper?
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